
March 6th, 2011
The Synergism of Selling
Synergism, from the Greek word “sunergos” meaning “working together,” is the action between two or more people to achieve an effect of which each is individually incapable. Truly the definition fits the process between buyer and seller. It is, in fact, a synergistic process; it requires two or more people to complete. The relationship between those individuals is critical to the general success and attitudes relating to the buying-selling process.